Ci Research – Financial Services research specialists
Ci Research is an established and experienced full service agency that offers a flexible, intelligent and tailored approach to market research. We have over 20 years’ experience of working for clients across the private and public sectors, and have a strong track record in conducting research and insight projects for banks and financial services companies both in the UK and internationally.
Our team includes people with client-side as well as agency experience of working in the Banking and Financial Services sector. Projects managed have covered a range of specific product areas, including:
- Business / asset finance
- Business banking
- Commercial insurance
- Contract hire
- Credit cards
- Factoring
- invoice financing
- Mortgages
- Motor finance
- Payment protection
- Pensions and life insurance
- Personal insurance (Home, Motor, Pet, Travel)
- Personal loans (direct an d affinity)
- Savings and investments
Specific examples of work undertaken for banks and financial services companies include:
- Attitudinal and behavioural studies - This covers a variety of projects, including research to better understand the buyer behaviour, to determine reasons for non-take up, closure or switching, and to assess views and behaviour during the service experience. Typically the findings from such research are used to improve the service experience, inform operational changes or develop new propositions.
- Branding research – Our work in this area has helped to inform branding decisions following mergers, identify core brand values, decide on brand propositions, monitor brand awareness and measure alignment to brand values.
- Satisfaction and insight studies – We have vast experience of developing and managing both ad hoc and continuous satisfaction studies, tailored to suit the needs of the business. Additionally we conduct insight studies to provide a more in-depth understanding of customers’ service experience. This can extend to using film to “bring the research to life”.
- Employee research – Our work in this area is wide ranging, and includes recruitment advertising testing to improve response levels, diversity studies to attract a greater numbers of ethnic minorities for specific positions, employee opinion surveys to improve levels of morale and loyalty, and exit interviews to inform strategies to reduce staff turnover.
- Marketing campaign testing – We have broad experience of testing above and below the line marketing campaigns, both pre-launch amongst customers and staff, and post-launch in evaluating their effectiveness.
- Proposition development and testing – This includes research to inform the development of new product and service initiatives, and also to gauge reactions to new product and service concepts that our clients are looking to introduce to market.
We keep abreast of market developments in the sector so that we can “hit the floor running” and add value at all stages in undertaking market research projects on your behalf.
The following pages of this website provide further detail on
who we are, what we do and
who we do it for.
For more detailed information about Ci Research please visit our main corporate website by clicking on the link to the right.